There are lots of reasons why we should explore our strengths and weaknesses. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on the NursingAnswers.net website then please: Our academic writing and marking services can help you! Their problem-solving strengths allow them to think of new ideas and approaches to traditional problems. [270] According to DH, the campaign aims to inspire a societal movement in which everyone who has an interest in preventing obesity, including government, business, healthcare professionals, charities, schools, What distinguished them was that they would be willing to do more than help their own families. The team would advise others contemplating such a programme to: Do you have a question about social marketing? Knowing yourself and your personal weaknesses and strengths, not only helps you understand what to do to improve yourself but also helps in decision-making. The plans will see the GPs being responsible for 110 billion of the health care budget, some of the budget 80 billion of this will be going through to PCTs. It has also stated that the GPs will now have control over the NHS budget and the changes will take place 2013. The purpose of this is to get the GPs to manage most of the NHS budget to buy patient care from the NHS hospitals and clinics. Launched in January 2009, Change4Life focuses on prevention and aims to change the behaviours and circumstances that lead to weight gain, rather than being a weight-loss programme for the already obese. Outside the CRM programme, the team realised there was considerable appetite among the public for interactive products and tools that would stimulate behaviour change and help them track the changes they were making. It will go the criticisms that the proposed changes have received and also the positive points that have been received. People who responded to the campaign were sent a welcome pack of materials, including a handbook for Healthy Happy Kids, a wall chart detailing target behaviours and stickers for their children. It is believed that the expansion of NICEs remit which promotes best practice is a high priority for the future of the NHS than the narrow cost effectiveness calculations on new medicines that it is currently conducting. Change4Life is the Department of Health's national public health campaign, which began in January 2009. The second phase was launched in 2010 which shifted the focus onto Chlamydia with the warning that this has no symptoms and can be passed on without people knowing. SWOT (Strength, Weakness, Opportunity, and Threat) analysis is a framework businesses use strategically to plan out the trajectory of their product, service, or commodity. Do you have a 2:1 degree or higher in nursing or healthcare? Its purpose has been to inspire a social movement, through which government, the NHS, local authorities, businesses, charities, schools, families . (Walayat, 2010), By the government announcing that the primary care trusts are going to be closing it marked the first step towards the NHS becoming privatised. The advantages of NGO Aid over Official Development Aid. Here's a table with some common strengths and weaknesses job seekers might cite: Attentive/detail-oriented, Collaborative, Creative, Empathetic, Entrepreneurial, Flexible/versatile, Honest, Innovative, Patient, Respectful. Controversially, Health Secretary Andrew Lansley has been asking the food and drink industry to take greater responsibility for funding the anti-obesity initiative in exchange for no new regulation. (Politics, 2011), The Department of Health does admit that the sexual health services do need to be more modernised and they have set themselves targets to cut the rate of unwanted pregnancies and reduce the spread of STIs however, they also state that they have had achievement in lowering the rate of pregnancies. (Waters, 2009), The campaign gets their information across by using the television, radio and the press. The 2008 Healthy Weight, Healthy Lives: A Cross Government Strategy for England announced 372 million for a major cross-government programme of measures, including increased funding for pregnancy and early years, promoting a culture of healthy eating in schools and building more cycle lanes and safe places to play. Think of an example of how this weakness affected your performance in the past. If you fail to respond to the queries and doubts posted by your target audience, then your customers will feel ignored. User Profiles. The next phase would help people recognise that their own families may be at risk of developing obesity because of their current behaviours. 'Change4Life at risk of failing' says public health expert The Governments 75m campaign Change4Life will fail to stop rising levels of obesity unless it commits to a strategy to change long-term behaviour, the outgoing UK Public Health Association chairman Professor David Hunter has warned. To tell workforces that Change4Life was coming, the CMO and Chief Nursing Officer wrote to every general practitioner and nurse, and the Secretary of State for Children, School and Families wrote to every headteacher, urging them to lend their support to the movement. (BBC, 2010), The TPIAG is calling on the current government to invest in contraception, sex and relationship education, they have stated that the pregnancy rates will rise again unless there is sustained commitment and investment in contraceptive services, along with better sex education. From June to September 2009, Amra (which represents over 190 regional newspapers) used locally sourced case study material to showcase local activity and reported on upcoming and relevant events that fitted the Change4Life movement. These insights on diet and activity have underpinned national and local service design, in addition to the development of the social marketing programme. They will buy the care for their patients from any willing provider meaning from an NHS organisation or a private company. Strengths and weaknesses play a major part in determining who we are as employees and as leaders. The model assumes that most behaviors of social relevance (including health behaviors) are under volitional control, and that a person's intention to perform a behavior is both the . NO FOOD IS BAD FOR YOU! What do we know about the strengths and weakness of different policy mechanisms to in uence health behaviour in the population? Not only will the SWOT analysis provide the company or business with a salient direction, but it will also allow the said company or business the ability to see and evaluate . If I'm on a project, I'm going to make sure to stick with it to the bitter, bloody end." Although this might sound like a strength, it's actually a weakness in disguise! Open Mindedness. When leaders . Earlier in my career, this led to burnout and negative self-talk. With that in mind Dan Einzig believes that Change4Life is a small start to a long-term solution: This campaign is just one part of a larger picture in society, which is underpinning peoples interest and education in what they eat and drink. Private firms will now be able to bid for contracts for anything from standard check-ups to complex surgery. Change4Life is one of the four strands of the Department of Health's public health marketing strategy, published in April 2011. Strengths Weaknesses Can be seen as a campaign against sugary and fatty foods all together which could impact people's health and mindset, increasing cases of unhealthy diets and anorexia (extreme cases) The "call to action" may only appeal to adults or parents as children would not download the app. The Change4Life advertising campaign has made the subject of weight and physical activity a hot topic and it urges us to make changes to our diet and levels of activity. The proposed changes in the NHS will mean that the GPs will be getting 70 billion pounds annually. Each campaign has in its own way given information on the health risks and what can prevent them. (Tasker, 2010), Lansley stated that the new government will aim to use more social media to get the message of Change4Life across rather than the traditional advertising campaigns and will make it less of a government campaign but a social movement, by asking charities and local authorities and the commercial sectors to get involved. Population health monitoring: Is a well-recognized function of public health. In January 2009, Change4Life was launched officially to the public with television and print advertising, an information line and a campaign website. The final campaign is sexual health campaign it will go through its aims, what it has achieved and its criticisms. Strengths and Weaknesses of Research into Health Promotion. That report informed us that children and young people should undertake at least 60 minutes of moderate to vigorous physical activity per day - and this should include activity that uses . No plagiarism, guaranteed! Focusing on your strengths allows you to use those skills to perform at a high level. Strengths & Weaknesses Debater Strengths. A key focus of the campaign is the promotion . Without it, the campaign would have ended the year with a database of only 149,458 families, about 50,000 short of its target. Free resources to assist you with your nursing studies! Smoking has been estimated to cause 114,000 deaths in a year in the UK, 30,000 of these due to cardiovascular disease. Patients will now have to wait longer to get appointments to see the GP, as local surgeries will be part of the financially powerful regional GP groups, as they now have almost 80 billion of the health budget they could get rid of expensive treatments which in turn will make patients look for a different surgery which meets their needs. What is budget of Change4Life this financial year? (smart recipes and food scanner?) In designing it, the Department of Health and its agencies drew on academic and commercial sector expertise, behaviour change theory and evidence from other successful behaviour change campaigns, and commissioned a substantial and ongoing programme of research among the target audiences. For example, if a job requires a lot of work on team projects, you might say one of your strengths is that you are a clear communicator who can work with diverse groups of people. In its first year, Change4Life focused on families, particularly those with children under 11. It tells you how much hidden and sometimes not so hidden sugar, salt & fat are really inside. Avoid coming off as arrogant or insecure in your answer - neither will leave a good impression. Pitfall #3- Passing Yourself Off as Perfect. Conflict theorists talk about how sport is organised to maximise the control that wealthy people have over other members in a capitalist society. The second campaign is anti-smoking campaign it will again go the aims, what it has achieved and the criticisms of the campaign. The campaign aims to motivate a societal movement in which anyone who has an interest in preventing obesity, they can be businesses, healthcare professionals, charities, schools or families can play their part. Other criticisms are that the White Paper was a waste of time and a waste of money. (Channel 4, 2011), The changes that are being made have been labelled as dangerous by the health experts and campaigners who are desperately trying to save the NHS. Mental strength - like embracing uncertainty, persisting through challenges, and bouncing back from setbacks. The programme began with over six months of engagement with partners and workforces, local service providers, potential local supporters and (non-governmental organisations (NGOs), so that when national marketing started, the public would encounter an informed and supportive local environment. Being detail oriented. All national partners are also required to complete and submit activity application forms for approval by the DH. It has gone through the strengths and the criticisms of the changes. For the January 2016 Sugar Smart campaign, Public Health England designed an evaluation that tracked the impact of communications all the way through the AMEC valid metrics framework, proving its influence, not just on communications outputs and outtakes, but on robust outcomes, including . (Pharmaletter, 2010), The changes to the NHS will be taking place in 2013, already it has emerged that GPs that are covering half the country have already signed to start piloting the changes. 2. I could reel off a whole host of examples from my professional career to back this up. (Everett, 2009), There are three marketing objectives that the campaign has the first is prevention-building attitudes, knowledge and skills that make safe sex more likely. In consultation with the Healthy Weight, Healthy Lives Expert Advisory Group and policy team, the Chief Medical Officer (CMO) and key stakeholders (including the Food Standards Agency), the campaign team defined the behaviours that parents should encourage their children to adopt if they are to achieve and maintain a healthy weight: To make the behaviours real for people, partner agencies created user-friendly, memorable language for describing them, supplied tips that translated each behaviour into real situations to which target audiences could relate, and created a mechanism for promoting the behaviours as a set. January 3, 2014 The new Change4Life advertising campaign focuses on small dietary swaps families can make to reduce their total calorie intake. It also enabled those organisations that provide services and commission marketing of their own to join up their activities with the national effort. The changes in the NHS are complex and are mainly to do with management although Andrew Lansley the health secretary has ensured that patients are at the heart of the changes. Sport and physical alliances, School Sports Partnerships and Food Forums have all got the Change4Life sub brands and are using both Bike4Life and Walk4life in their cycling and walking schemes. At the stakeholder launch, seven commercial organisations had signed the Change4life terms of engagement and made pledges to support the campaign. Among other things, the Terms require the organisation to support healthy diet and activity behaviours and the goals of the campaign. Contents Page Prelims v . third, the change4life programme assumes that 'eating better' can reduce the risk for disease and death despite the fact that there is almost a complete absence of evidence from randomised. Change4Life is Englands first ever national social marketing campaign to reduce obesity. Less paid for by government, more backed by business. There have been criticisms of the personal health responsibility agenda, some of which are that the agenda blames the victim, because they ignore the social context in which the individual makes their decisions and health related actions take place. 0. E.g. (Channel 4, 2011), Critics have said that this in a way is putting profit before care and that the services will end up closing down as they will not be financially viable even when they are need by the public. Ability to innovate. The word obesity was avoided, since evidence suggests that focusing on positive messages about healthy lifestyles, rather than directly on weight or obesity, is more likely to create effective behaviour change. Through a locally searchable database of services provided by partner organisations, people can find activities they can undertake locally. So clearly there is a potential of success and recent signs have shown that the public are on board with such initiatives. (Laurence, 2008), However it has been stated that the ban on smoking in public has failed to increase the number of people quitting. Advantages. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. Inability to motivate teams. . Communication skills. There may also be a few short/long term side effects to some vaccinations. There are now penalties and fines for those who do not abide by the law, some of these fines are as follows: if someone is caught smoking in smoke free premises or in work vehicles will have a fixed penalty of 50 or a maximum of 200 if they are convicted by court. When asked to present a weakness, find a way to emphasize the upside. Listening, Observing. For us, building love and loyalty for healthy brands through brilliant strategic and creative work will always be the best way to change consumer behaviour over the long term. Staff smoking rooms and indoor smoking areas are no longer allowed so everyone who wants to smoke will have to go outside the building. 1. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. They have been criticised for having partnerships with companies such as Nestle, PepsiCo and Mars. Three of the main health charities Cancer Research UK (CRUK), British Heart Foundation and Diabetes UK also collaborated on a campaign to support Change4Life in womens magazines. The programme has produced targeted interventions and materials for pregnant women and parents of children under the age of two (under the Start4Life sister brand, which launched to the public in January 2010), for ethnic minority communities (a bespoke campaign launched in late 2009) and for middle-aged adults (a campaign targeting 45- to 65-year-olds launched in February 2010). Disclaimer: This essay has been written by a student and not our expert nursing writers. Food and Beverage News decided to investigate these questions. Instead, mothers within the six communities fell into four broad groups. Over 2.5 million Snack Swappers were distributed to the public, supplies were exhausted and Snack Swappers gained their own online following through blogs, Facebook and Twitter posts. In addition, it funded advertising space in those publications that have good coverage among at-risk target audiences and invited obesity leads in PCTs and LAs to nominate local services and initiatives for inclusion. By taking a detailed look at 4 types of educational campaigns, it is possible to assess the strengths and limitations of each, as well as determining the psychological and social factors that might make a campaign more or less effective. Strengths: Communication skills (verbal and written, listening and understanding) organizational skills (planning, organizing resources and time-management) diligence (hard-working, responsible and reliable) Areas of improvement: impatience (expects good results and gets frustrated with slower performers) Journalist and Features Editor at fandbnews.com), Beverage, Brands, Campaign, Change4Life, Dan Einzig, Food, Government, labelling, Obesity, Packaging, Shaun Bowen, traffic light system, Effectiveness of Change4Lifes new Campaign added by newsroom on January 18, 2013View all posts by newsroom , You must be logged in to post a comment Leadership skills. (Walayat, 2010), Andrew Lansley the UK health Secretary launched a White Paper which was titled Equity and Excellence: Liberating the NHS under which every GP will have to join a commissioning group by 2011/12 which will close down the Primary Care Trusts and Strategic Health Authorities systems. Find . One of the key changes advised is to swap full sugar cola and other sweet drinks for diet versions. If trends continue as forecast, by 2050 only 1 in 10 of the adult population will be a healthy weight. But making unhealthy foods look bad is easy the vital task is making healthy foods look desirable and delicious, and thats where the packaging industry comes in., He continues by saying, At B&B, weve been lucky enough to work with a large proportion of healthy, natural brands, and its our business to make them more appealing to consumers than the bad for you alternatives. Cowpe's Chip Pan Fire television campaign significantly reduced the number of chip pan fires by 33% in Tyne Tees . The BMA warned that clinics will not be able to cope with the rising rates of STIs without the government support. These figures are worrying given that in 1993, when the first study was carried out, only 13% of men and 16% of women were classed as obese. Firstly, there is a common misconception that foods can be categorised into "bad" and "good" foods, with "bad" foods including crisps, cakes, chocolate etc., and "good" foods including vegetables, yoghurts, nuts etc. In particular, there were changes in the purchases of beverages among Change4Life families, who favoured low-fat milks and low-sugar drinks, 44 per cent of primary schools, hospitals, general practices, town and village halls, childrens centres, pharmacies, nurseries, libraries and leisure centres displayed Change4Life materials, Over 25,000 local supporters used Change4Life materials to help them start conversations regarding lifestyles, with over 1 million people, NHS staff ordered over 6 million items of Change4Life material to distribute to the public, Primary schools generated over 50,000 sign-ups to Change4Life, LAs and PCTs joined up their own activities and created new ones, such as street parties and roadshows, 1.5 million in spend from other government departments, A further 7.5 million of national partner activity, 12,457,572 in free media space for the launch, 532,393 in free media around the sponsorship of Channel 4s The Simpsons, 200 million in commitments by the Advertising Association consortium, Embedding Change4Life within the broader policy context. 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